Pricing
A retainer, plus a fee per meeting.
There's no rate card on this page, and that's on purpose. A new customer is worth something completely different to a SaaS company, a manufacturer, and a staffing firm. We scope it to your numbers on a call, then put the price in writing before anything launches.
- how you pay
- retainer + fee per meeting
- what sets the number
- your customer value, deal size, market
- rate card
- none
- no-shows
- never charged
- term
- month to month
- reporting
- every Friday
What determines your price
Three things set the number. We work through all of them with you on the call, using your real figures.
01 / the anchor
Customer lifetime value
What one new customer brings in over the full relationship. This is the number the engagement gets scoped against, so the cost makes sense next to what a single closed deal is worth to you.
02
Deal size
Bigger deals usually mean more senior buyers and longer cycles. That changes how many conversations it takes to book one qualified meeting.
03
Your industry and market
How many companies fit your criteria, who the decision maker is, and how hard they are to reach. A short list of hard-to-reach executives is different work than a wide small business market.
What is one new customer worth to you?
This is the number we scope against, and the one that tells you whether the math works. Plug in three rough figures. Nothing is saved and no email is required.
Your business
drag to adjustSelling one-time projects? Use your average project value per year for customers who buy again, or your average deal size with 1 year if they don't.
Total projected lifetime value
$108,000
1 customer × $36,000 a year × 3 yrs
- one new customer, per year
- $36,000
- one new customer, lifetime (3 yrs)
- $108,000
- 1 new customer, lifetime
- $108,000
- the number we scope against
- $108,000
Your number
One new customer is worth $108,000 to your business.
That's what we scope against. Bring it to the call, and we'll build an engagement where the math is clear before you sign anything.
What you get
The price moves. The scope doesn't.
Every engagement runs the full system. Here's how it works step by step.
Included
Unit Visibility
Get seen.
- Where you show up in ChatGPT, Perplexity, Claude and Google's AI
- Where you don't, and what to change
- Weekly and monthly reports
Included
Unit Matchmaking
Get matched.
- Your ideal buyer defined, lead lists built and verified
- Email and AI ad campaigns written and run
- Dedicated sending domains, warmed for you
- Every reply worked until it's a meeting
- Qualified meetings booked on your calendar
Add-on
Unit Wingman
Get introduced.
- A dedicated caller placed on your account
- Dialing your market every day
- Your list or ours
priced separately
Full reporting every Friday. Meetings booked, replies worked, where your visibility moved. You always see the numbers.
The fine print, up front
What you don't pay for
No-shows.
A no-show never counts toward your number, and you are not charged for it. If they don't turn up, it didn't happen.
Lock-in.
Month to month. Cancel anytime. We'd rather earn the next month than hold you to a year.
Surprises.
The price and what counts as a qualified meeting both go in writing before anything launches, so there's nothing to argue about later.
What counts
A qualified meeting means all three are true
- 1
Decision maker. Someone with the authority to buy. Not a gatekeeper.
- 2
Fits your criteria. Matches the ideal customer profile we define together at kickoff.
- 3
Shows up. A no-show never counts toward the number.
Pricing questions
Why don't you publish a price?+
Because one flat price would be wrong for almost everyone. A company whose customer is worth $15,000 and one whose customer is worth $500,000 shouldn't pay the same, and the work to reach their buyers isn't the same either. Scoping to your numbers is the honest way to price it.
What am I actually paying for?+
Two things. The retainer covers the work: the visibility audit and fixes, the lists, the campaigns, the follow-up, the reporting. The per-meeting fee covers the result, which is a qualified decision maker on your calendar.
What if they don't show?+
No-shows don't count. You don't pay for them.
Do you guarantee they'll close?+
We set up the meeting. Your team closes. We run the top of your funnel, so we get paid on meetings, not on deals you win or lose.
Am I locked into a contract?+
No. Month to month, cancel anytime. You get full reporting every Friday, so you always see what you're paying for.
What should I bring to the call?+
Rough numbers are fine: what a typical customer pays you per year, how long they stay, your average deal size, and who you sell to. We'll work through the rest together and you'll leave with a real number.
Is this pricing only for MSPs?+
No. MSPs are where we started, and they're still one of the industries we serve, alongside IT and cybersecurity, SaaS, professional services, manufacturing, construction, and recruiting. Here are the industries we run pipeline for.
What if the math doesn't work for my business?+
Then we'll tell you on the first call. If a new customer isn't worth enough to justify a done-for-you pipeline engagement, you'll hear that from us before you ever see an invoice.
Get a real number for your business
45 minutes. We map your target market, work through what a customer is worth to you, and tell you exactly what the retainer and the per-meeting fee would look like.
The calculator above is a planning estimate based on the figures you enter. Every engagement is scoped individually and put in writing before anything launches. If the math doesn't clearly work in your favor, we'll tell you on the first call.