Outbound sales pricing
Pricing built around what a new customer is worth to you
There's no rate card on this page, and that's on purpose. A new customer is worth something completely different to a SaaS company, a manufacturer, and a staffing firm. So we scope every engagement to your numbers on a call, then put the price and the guarantee in writing before anything launches.
- priced against
- customer lifetime value
- adjusted for
- deal size, market
- rate card
- none
- guarantee
- 60 days, in writing
- agreed
- before anything launches
What determines your price
Three things set the number. We work through all of them with you on the call, using your real figures.
01 / the anchor
Customer lifetime value
What one new customer brings in over the full relationship. This is the number the engagement gets scoped against, so the cost makes sense next to what a single closed deal is worth to you.
02
Deal size
Bigger deals usually mean more senior buyers and longer cycles. That changes how many conversations it takes to book one qualified meeting.
03
Your industry and market
How many companies fit your criteria, who the decision maker is, and how hard they are to reach. A short list of hard-to-reach executives is different work than a wide small business market.
What is one new customer worth to you?
This is the number your engagement gets scoped against. Plug in three rough figures. Nothing is saved and no email is required.
Your business
drag to adjustSelling one-time projects? Use your average project value per year for customers who buy again, or your average deal size with 1 year if they don't.
Total projected lifetime value
$108,000
1 customer × $36,000 a year × 3 yrs
- one new customer, per year
- $36,000
- one new customer, lifetime (3 yrs)
- $108,000
- 1 new customer, lifetime
- $108,000
- the number we scope against
- $108,000
Your number
One new customer is worth $108,000 to your business.
That's what we scope against. Bring it to the call, and we'll build an engagement where the math is clear before you sign anything.
What every engagement includes
The price moves with your numbers. The scope doesn't. Every client gets the full outbound sales function, with cold calling at the core. Here's how the outbound system works step by step.
Phase 1
The build
Everything that has to exist before the first call.
- Target market defined, decision maker list built and verified
- CRM, pipeline stages, and workflows set up
- Call scripts and objection handling written
- Email sequences written for your buyers
- Dedicated sending domains and inboxes, warmed
Phase 2
The engine
What runs every week once it's live.
- Cold calling by real people, every reply worked
- Email running underneath the calls on warmed domains
- Every conversation logged, CRM kept clean
- Qualified meetings booked on your calendar with full notes
- Scripts and sequences tightened as results come in
The system stays with you. The CRM, pipeline, scripts, and cadences are built so your team can keep running them after the engagement ends.
The 60-day qualified meeting guarantee
It lives in the agreement, with a specific number attached.
In writing, before we start
We commit to a number of qualified meetings in your first 60 days. Miss it, and we keep working free until we hit it.
Before anything launches, we agree in writing on two things: what counts as a qualified meeting for your business, and how many we'll deliver in the first 60 days.
If we fall short, we keep working at no additional charge until the number is hit. The target is set with your market and deal size in mind, so it's one we both expect to beat.
What counts
A qualified meeting means all three are true
- 1
Decision maker. Someone with the authority to buy. Not a gatekeeper.
- 2
Fits your criteria. Matches the ideal customer profile we define together at kickoff.
- 3
Shows up. A no-show never counts toward the number.
Pricing questions
Why don't you publish a price?+
Because one flat price would be wrong for almost everyone. A company whose customer is worth $15,000 and one whose customer is worth $500,000 shouldn't pay the same, and the work to reach their buyers isn't the same either. Scoping to your numbers is the honest way to price it.
What should I bring to the call?+
Rough numbers are fine: what a typical customer pays you per year, how long they stay, your average deal size, and who you sell to. We'll work through the rest together and you'll leave with a real number.
What happens if you miss the meeting number?+
We keep working at no additional charge until we hit it. The number and the definition of a qualified meeting are both in the agreement, so there's nothing to argue about later.
Is this pricing only for MSPs?+
No. MSPs are where we started, and they're still one of the industries we serve, alongside IT and cybersecurity, SaaS, professional services, manufacturing, construction, and recruiting. Every one of them is scoped the same way. Here are the industries we run outbound for.
What if the math doesn't work for my business?+
Then we'll tell you on the first call. If a new customer isn't worth enough to justify a done-for-you outbound engagement, you'll hear that from us before you ever see an invoice.
Get a real number for your business
45 minutes. We map your target market, work through your customer value, and tell you what the engagement and the 60-day number would look like.
The calculator above is a planning estimate based on the figures you enter. Every engagement is scoped individually and put in writing before anything launches. If the math doesn't clearly work in your favor, we'll tell you on the first call.